Chapter 23: Wedding Photography Follow Up After the Wedding
In the days following the wedding, you should maintain clear and friendly communication with the couple, focusing on gratitude, photo delivery timelines, and post-production details.
By setting clear expectations, addressing any follow up questions, and keeping the couple engaged with sneak peeks and updates, you will build further trust and maintain a positive relationship. This can easily lead to referrals and future business opportunities.
If you have not previously discussed any of the following with the wedding couple, this would be the opportune time:
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Thank You Message
Follow up by reaching out to the couple with a sincere message thanking them for allowing you to be a part of their special day. A personal note helps reinforce your professional relationship and shows your appreciation.
Highlight Memorable Moments
Mention a few specific moments from the wedding day that stood out to you, which shows you were attentive and invested in their celebration.
Sneak Peek or Preview Photos
Let the couple know when they can expect to receive a sneak peek of their wedding photos. This is usually within a few days to a week after the wedding and includes a small selection of edited images to build excitement.
Full Gallery Delivery Timeline
Clearly communicate when the full gallery of photos will be ready. The typical timeline is 4–8 weeks, but it is important to set clear expectations so the couple knows when to anticipate the final product.
Overview of the Editing Process
Briefly explain your editing process so the couple understands that each photo is carefully curated and retouched to ensure high quality. This helps set realistic expectations for the timeline and quality of the final images.
Consistency with Style
Reassure the couple that their photos will align with the style you discussed before the wedding (e.g., light and airy, dark and moody) so they feel confident about the final look of their gallery.
Online Gallery
Follow up by informing the couple how they will access their online gallery, including login details, access codes, or instructions for downloading their photos. This ensures they are prepared when the gallery is delivered.
USB or Physical Deliverables
If they opted for a USB drive, physical prints, or albums, confirm the timeline for these deliverables and any necessary shipping details.
Custom Album Creation
If the couple has purchased a wedding album or is interested in one, discuss the next steps for album design. This might include selecting their favourite images or discussing the style and layout they prefer.
Print Packages
Remind the couple of any print packages available or included in their package. Offer them the opportunity to order additional prints for family members or themselves.
Encourage Open Communication
Invite the couple to reach out if they have any questions or specific requests, such as additional editing or re-touching needs.
Clarify Any Outstanding Details
If there were any moments during the wedding that they wanted special attention on (e.g., specific family photos), confirm that these are being handled in post-production.
Ask for Permission
In your follow up, if you plan to share their wedding photos on social media or your portfolio, reconfirm their consent. Even if they agreed before, it is courteous to check again now that the event has passed.
Tagging and Collaboration
Ask if they would like you to tag them in any posts. This allows you to showcase your work and helps the couple share professional images with their friends and family.
Feedback Request
Politely ask the couple for feedback or a testimonial once they receive their sneak peek or full gallery. Positive reviews on platforms such as Google, Facebook, or wedding websites (e.g., The Knot or WeddingWire) are valuable for attracting future clients.
Encourage Referrals
Mention that referrals are appreciated, and you may even offer a small incentive, such as a discount on future sessions or prints, for any referrals they send your way.
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